DRIFTING
Typeface Design, Packaging
Drifting is an italic only, sans-serif typeface with long, thin counter spaces and a low x-height. Angularity and raw pixels pay homage to retro car-racing video games. The typeface was translated further into a stencil and accompanying package design, utilizing mirrored acrylic to mimic a shiny new car.
![](https://freight.cargo.site/t/original/i/38ed7540f8f73f9ee5e211342252917fdf519b4a40a1c2765f83d0a8c6d9a807/Screen-Shot-2023-05-01-at-3.35.43-AM.png)
![](https://freight.cargo.site/t/original/i/95abca362c837531f7b6853338a07dc931b3cf8ee352aaaaca555c6bd6a1eb15/stencil.gif)
![](https://freight.cargo.site/t/original/i/0d780165a9f6e9af1c08cceb0c9c553bf5abe37df862f03a21c7101b0ca6b19b/webscroll.gif)
![](https://freight.cargo.site/t/original/i/38ed7540f8f73f9ee5e211342252917fdf519b4a40a1c2765f83d0a8c6d9a807/Screen-Shot-2023-05-01-at-3.35.43-AM.png)
![](https://freight.cargo.site/t/original/i/437b4ca0bf01facc28659172a08c23282f8cba349eda633e25ac594759fe1dbc/full-webscroll.png)